In the world of luxury accessories, Behno New York stands out as a beacon of minimalist design and ethical craftsmanship. This remarkable brand, founded by Shivam Punjya in 2015, is not just about creating exquisite handbags; it’s about redefining the fashion industry by integrating conscious manufacturing practices with high-end design. At Joely, we admire brands that marry style with substance, and Behno is a prime example of this harmonious blend.

Behno’s mission is deeply rooted in empowerment and sisterhood. The name ‘behno,’ meaning ‘sisters’ in Hindi, reflects the brand’s commitment to fostering a sense of community among its artisans and empowering women in the garment industry. This ethos is evident in every piece they create, from the elegant Elizabeth Baguette Mini to the versatile Ina Mini Crossbody.

The inspiration behind Behno is as compelling as the bags themselves. Punjya’s academic background in international political economics and global health, coupled with his experiences working with nonprofits and the Indian Institute of Public Health, shaped his vision for the brand. His interactions with textile workers in India and the tragic Rana Plaza factory collapse in Bangladesh served as catalysts for creating a brand that challenges unethical practices in the fashion industry. This dedication to ethical production is something we at Joely greatly respect and advocate for.

Behno’s handbags are crafted across India in partnership with various manufacturing partners, ensuring that each piece is a testament to the rich heritage of Indian craftsmanship. The brand’s price range, from $245 to $1,000, reflects the luxury and quality of their products. Whether you’re looking for a sleek satchel like the Katrina Satchel or a chic

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