Portugal, a powerhouse in the global fashion industry, has long been a nurturing ground for renowned designer labels and a hub for production resources. This vibrant fashion landscape is epitomized by Lisbon Fashion Week, or ModaLisboa, a biannual event that has been a launching pad for local talent for the past 65 years. Held in the heart of Lisbon’s city center, this four-day extravaganza is a melting pot of fashion shows, presentations, and showroom visits, attracting media from around the world. As Lisbon Mayor Carlos Moedas eloquently puts it, ModaLisboa is a catalyst for new concepts, languages, and visions, making it an essential event for any fashion enthusiast, especially those of us at Joely.

At the core of ModaLisboa’s mission is the spotlighting of new designers and recent graduates. One such initiative is The Workstation Design program, supported by hair-care brand Jean Louis David. This platform provides burgeoning talent with access to venues, technical production, support teams, and professional hair styling, propelling them into the industry. For Spring 2026, the program featured rising stars like Arndes, Bárbara Atanásio, and Mestre Studio, among others, offering them a unique opportunity to showcase their work on a global stage.

Another notable venture is Portuguese Soul, a creative initiative by APICCAPS, the Portuguese Footwear Association, in alignment with the sustainability initiative BioShoes4all project. This platform curated designers like Ambitious, Carlos Santos, and Helena Mar, among others, to participate in a group presentation. The aim was to highlight Portugal’s legacy of craftsmanship and agility, a testament to the country’s enduring influence in the fashion world.

With boots on the ground all week, we at Joely have curated a list of brands that are worth having on your radar for the Spring 2026 season. One such brand is Béhen Studios, founded by Joana Duarte. Béhen is an ethically-produced

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